Fashion victims follow fashion

Part five of my series on the fashion industry’s biggest secret.

I’ve shown that the very people who create trends — fashion editors and fashion designers — don’t follow fashion. They have their own style and stick to it. Likewise, the fashion icons that are almost universally declared to be the most stylish people of earth, ignore most trends to do their own thing.

So who does follow fashion?

In two words, fashion victims. If you’d like to see all the recent fashion trends released into the wild, there’s only one place to visit:

Go Fug Yourself

Take a look at any of their ‘frequent offenders’ and you’ll see a different look in each photo. One day, they’re working ugg boots with formal shorts. The next, it’s a body-swallowing caftan. Then they’re attempting retro elegance in an ill-fitting cocktail frock. Add a trailer trash/Grunge hybrid look for their off-duty hours, and you’ve described the wardrobe of the oft-Fugged. It’s a tactic that keeps the paparazzi interested, but also keeps them on the ‘worst dressed’ lists.

There are very few people who can pull off a multitude of looks. We’re all limited in what looks great on us. Take into account your figure, colouring, lifestyle, personality and the climate where you live, and of the multitude of styles churned out by the fashion industry, only a few are going to work on you. And that’s the basis of your personal style.

If you ignore most new trends and stick with those few things that are brilliant on you, you’ll be in excellent company: fashion editors, fashion designers and fashion icons all do it!