I’m not really a minimalist in the wardrobe — despite the constant chaos of three young kids I’m okay with a bit of clutter and, fashion-wise, I like texture, color and contrast. Then I discovered Muji!

This Japanese concept store has outlets all over Japan and in France, Germany, Korea, the UK and is opening in New York this fall. They offer wonderfully streamlined basics: everything from furniture to food, makeup, cotton shirts, curtains, belts, stationery, jeans, bikes and china.

Store colors favor black, white, navy and ecru (fancy word for beigey cream) and there is an excellent range of sizing. In-store design is very chic: this is not just cheaper but very stylish with attention to detail even in packaging.

I wouldn’t want to dress entirely in Muji but for basics — trousers, smock tops, storage baskets, lipgloss etc. — Muji is my new favorite find!

And at such reasonable prices, it qualifies as a great bargain find in Tokyo.

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